Customer Case Studies: |
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Radi Badidi, ABN AMRO |
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John Vernon, Bank of America |
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Patrick Firouzian, eBay China |
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Adam Hammond, Intel Corporation |
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Sundeep Kapur, NCR eCommerce |
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Ray Renner, The Warehouse |
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Rachel Harrison, Vodafone NZ Ltd |
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Nicky Choo, MicroStrategy |
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John Foulley, SAS |
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| Teradata Gurus: |
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Stephen Brobst, Teradata |
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Mark Shainman, Teradata |
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Ray O'Brien, Teradata |
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Dennis Samuel, Teradata |
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Daniel Graham, Teradata |
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Peter Hand, Teradata |
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Craig Morrison, Teradata |
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Sundeep Kapur
Vice President - Strategic Marketing
NCR eCommerce
Sundeep Kapur has been assisting marketers with email marketing strategy since 1997. Sundeep is an industry veteran working with customers across multiple industries helping them to enable technology and services to brand, personalize and speak to customers more effectively. Visit our daily blog www.EmailYogi.com. |
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Topic of presentation : |
Creating Interactive Conversations |
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| Presentation abstract : |
The future of marketing lies in the ability to create an interactive dialogue with customers; as we continue to evolve to self service and online channels, marketers have to shift they way they present products and services.
This session will discuss advancements in the field and provide practical applications to help you access the hypnotic power of multi-channel communication – enhancing your existing mass media strategies with targeted emails, social networking, blogs, SMS, banner ads and much more. |
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