Customer Case Studies: |
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Radi Badidi, ABN AMRO |
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John Vernon, Bank of America |
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Patrick Firouzian, eBay China |
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Adam Hammond, Intel Corporation |
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Sundeep Kapur, NCR eCommerce |
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Ray Renner, The Warehouse |
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Rachel Harrison, Vodafone NZ Ltd |
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Nicky Choo, MicroStrategy |
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John Foulley, SAS |
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| Teradata Gurus: |
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Stephen Brobst, Teradata |
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Mark Shainman, Teradata |
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Ray O'Brien, Teradata |
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Dennis Samuel, Teradata |
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Daniel Graham, Teradata |
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Peter Hand, Teradata |
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Craig Morrison, Teradata |
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Ray O’Brien
Solution Architect
Teradata
Ray has extensive experience in Australia, United States, Europe and Asia in Data Warehousing and Customer Relationship Management. Ray joined Teradata in 1991. His work over the past fifteen years has been primarily in the Banking and Finance Sector, though he has completed significant engagements in both the Communications and Transport industries as well as over 16 years previous experience in the Retail and Government (Policing Intelligence Systems) and General Consulting.
Ray was the architect behind the successful Relationship Optimizer product for Teradata, and brought the product from concept in 1997 to fully developed and installed production application in 1998. During 1999 and 2000 Ray worked exclusively in Europe and North America installing and consulting on Warehousing for large corporations.
Prior to joining Teradata, Ray worked for 5 years with Myer Information Services (late 1980’s) and before that was with Victoria Police for 11 years. |
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| Topic of presentation : |
| EDW Architecture to Manage the Evolving Business |
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| Presentation abstract : |
EDW are a mirror of the business. They are in constant state of flux. We have a choice, manage the change or cease to be meaningful or useful.
One does not gain the status of flexible in a warehouse by chance, it must be designed into the fabric of the system.
This presentation discusses one approach that has proven to be both flexible and simple and can advise on techniques and methods that allow the EDW to evolve over time and not simply become last years solution. |
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