Customer Case Studies: |
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Radi Badidi, ABN AMRO |
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John Vernon, Bank of America |
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Patrick Firouzian, eBay China |
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Adam Hammond, Intel Corporation |
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Sundeep Kapur, NCR eCommerce |
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Ray Renner, The Warehouse |
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Rachel Harrison, Vodafone NZ Ltd |
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Nicky Choo, MicroStrategy |
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John Foulley, SAS |
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| Teradata Gurus: |
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Stephen Brobst, Teradata |
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Mark Shainman, Teradata |
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Ray O'Brien, Teradata |
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Dennis Samuel, Teradata |
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Daniel Graham, Teradata |
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Peter Hand, Teradata |
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Craig Morrison, Teradata |
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Rachel Harrison
Lead Analyst – Retention
Vodafone NZ Ltd
Rachel's career started in Clinical trials. In this role she develop her analytics skills and developed her data analysis skills. She then moved to SAS Institute as a consultant working with many New Zealand companies on both data warehouse and analytical projects. From here she moved to Bank of New Zealand as Senior Marketing Statistician within the marketing team. She currently lead the Retention analytics team at Vodafone New Zealand. She has over 10 years customer analytics experience that includes many different database’s and analytical tools. |
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| Topic of presentation : |
| The Customer Retention journey at Vodafone New Zealand |
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| Presentation abstract : |
Vodafone is the leading mobile provider in New Zealand (NZ). NZ currently has 2 mobile competitors and over 100 % market penetration. NZ’ders are early adopters of new technologies and our products constantly change and evolve. We now have a shift to focusing on Customer Retention. With the completion of our new Teradata Enterprise Data Warehouse (EDW) we are well on the way in our Customer Retention journey. The new EDW has richer data available to constantly improve our retention programmes. New products and behaviours flow into the EDW for use in modelling and analysis. KXEN has enabled us to develop models quickly to ensure we are constantly including new customer behaviours. We now have an iterative modelling process that allows us to keep up with the changing market. SAS has direct against to the EDW and allows us to push queries back to Teradata to speed up analysis. The retention journey is ongoing; however with our new EDW and toolset we are confident of success. |
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