Nicky Choo
Director, Channels & Alliances, Asia Pacific & Japan
MicroStrategy

Nicky Choo joined MicroStrategy in April 2007 as Director of Channels and Alliance, Asia Pacific & Japan. In this role, Nicky is responsible for the establishment and growth of the Channels and Alliances network across the region, including partner recruitment, channels sales and management.   

Nicky’s extensive experience throughout Asia Pacific region also includes over 14 years of experience in working with and providing solution selling to the Financial services, Telecommunications and Manufacturing sectors during his careers with McData Corporation, BEA Systems, Ardent Software, Oracle Systems etc.

Business Intelligence: The Key to Achieving Business Innovation and Growth

Today, in face of the continuing data explosion, increasingly competitive and dynamic business environments, effective management and use of timely information is crucial not only to the growth of a business but also the very survival of any business.  It is ever more critical for organizations to effectively translate data collected from disparate applications into timely and meaningful information to strive in this environment.

During this session, you will gain an insight into how Business Intelligence is utilized as a driver for business innovation to not only minimize risk and stay competitive, but also help organizations to identify areas where they can improve their business performance.  We will also share with you how some of today's top companies in their respective industries such as Financial Services, Retail and Communications, where product differentiation is crucial, make use of Business Intelligence to gain the competitive edge over their competitors and grow their businesses.