Customer Case Studies: |
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Radi Badidi, ABN AMRO |
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John Vernon, Bank of America |
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Patrick Firouzian, eBay China |
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Adam Hammond, Intel Corporation |
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Sundeep Kapur, NCR eCommerce |
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Ray Renner, The Warehouse |
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Rachel Harrison, Vodafone NZ Ltd |
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Nicky Choo, MicroStrategy |
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John Foulley, SAS |
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| Teradata Gurus: |
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Stephen Brobst, Teradata |
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Mark Shainman, Teradata |
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Ray O'Brien, Teradata |
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Dennis Samuel, Teradata |
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Daniel Graham, Teradata |
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Peter Hand, Teradata |
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Craig Morrison, Teradata |
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Craig Morrison
Asia Pacific CRM Partner
Teradata
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| Topic of presentation : |
CRM Best Practices: Event Based Marketing |
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| Presentation abstract : |
| This session is intended to provide the audience with an overview of the evolution of CRM through the various phases and highlight the techniques and methodologies that drive value for those organizations that have achieved success. The session will incorporate Event Based Marketing techniques of organizations that have achieved best practice and provide a practical guide to achieving success in your own organization. |
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